New parents feel confused about infant sleep and feel they receive conflicting information, which they do. They are often told by parents and grandparents that ‘tough love’ is the right approach and “sure it didn’t do mine any harm”. Yet for many parents that approach doesn’t feel right. They spent their entire pregnancy nurturing and growing this beautiful baby, who depends on them for virtually everything. Their baby always seems so happy and content when they are with their moms and dads. It feels wrong to expect them to self-soothe, and deny them the comfort of their parents whenever they need/want them.